The Lowdown

17th September '18

charity shrewsbury Source Design

Source Design helping to raise money for Macmillan Cancer Support

Oar in hand and paddling like a Mississippi steamer, Team Source took to the River Severn on Friday to help raise money for charity as part of the Coracle World Championship.

Confidently completing the relay race in 7:20, they triumphantly broke their previous personal best. Although unfortunately, it was not enough to take home the gold. Congrats to the winners, McMillan Masonry with a finishing time of 4:27.

Team Source race day stats

  • Races Won – 0
  • Coracles overturned – 0
  • Litres of The Severn consumed – 0
  • Number of Jack & Rose moments – 2.5
  • Fun had – 10/10

A fun day for a great cause!

We would like to say a big thank you to everyone who showed their support by kindly making a donation to Macmillan Cancer. A special thanks also goes out to all of the spectators who braved the weather to cheer everyone on.

The total amount raised for the event was over £37,000! A truly fantastic achievement from all of the teams involved. Well done to everyone for taking part and a big thanks to the organisers. We will see you again next year!

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Website design in 2018

Website design is one of the fastest evolving forms of communication. The last 5 years have seen rapidly changing attitudes towards what is considered good web design. And that is largely thanks to mobile phones and tablets.

If you think about traditional forms of communication, they haven’t changed anywhere near as much as their digital counterparts.

Good website design should not be complicated

User experience is a crucial aspect of designing a new website. But equally important is accessibility and site speed.

Responsive design has evolved into designing mobile-first, meaning faster, easier to use websites.

The ability to access the web whilst on the move means making sure a website works, even when the internet connection is at its poorest.

Web design can be beautiful

It might appear that web development is formulaic, and yes there are set rules to follow. But that doesn’t mean you can’t get creative.

Remember, a website is your digital shop front. This might be your first, and only, opportunity to catch the attention of a potential customer.

We’ve seen some excellent websites popping up this year, and many of the best all have similar design aspects. Here’s our look at what goes in to designing a great website in 2018.

Moving image is everything

It is widely considered that video is a far better way of engaging with your audience. Whilst sites still require written content, a video can convey a message much quicker.

By showcasing a video on your homepage, similar to Harper Adams Student Union, you stand a better chance of engaging with your audience from the very beginning.

However, if video isn’t your thing, or you simply don’t have the budget for it, you might want to consider alternative options. Perhaps a cinemagraph? Or a gif?

When done well, these small visual additions to your site can mean the difference between a boring page, or a highly engaging one.


Long gone are the days of cramming as much information as possible onto a webpage. In fact, data suggests that less is more.

Simple, easy to use menus are the way forward. Take the Building Design Group site for example. The homepage layout is vibrant with lots of images. We have then stripped the menu down to focus on the main aspects of the site.

By designing with user intent in mind, you can optimise your content to suit your audience. Great design will guide a customer to the right areas of your website without them having to struggle finding it.

Making sure you understand your target audience is essential. Once you have that figured out, you can start to design the content around their needs. Which leads us nicely on to…

…Data lead design

Websites should be in a constant state of evolution. The best way to inform any updates is by using quality data.

Google Analytics is useful to an extent, but it is limiting in what it can tell you about how a user interacts with your content.

However, heatmapping is a handy way to see how people use your site. You might think that a page looks great, but if no one uses it the way you’d expect, then you should look at improving it?

Heat maps will allow you to assess your current design and the data they provide will allow you to make informed decisions about any updates.

Streamlining the customer journey

If the primary aspect of your website is e-commerce, it is vital that you optimise the user journey. Once you have developed an effective and easy purchasing process, you can add design features that will enhance the experience.

We are particularly proud of the b.fresh site. The checkout process is complex, but it has been designed in a user friendly way to ensure the smoothest possible customer journey.

Is your website performing as well as it could be?

If you are looking to maximise your website investment, we’d love to hear from you. From creating a bespoke website design to designing and building a site that works for you and your business. Contact us now to find out how we can help.

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New Website Design Rolled Out For Techni

A web design agency in Shrewsbury has recently completed a new website for Techni, the "market leaders in the design and manufacture of cast mount and drive solutions for the mobile transport industry." The comprehensive site includes multiple pages of technical information and detailed images of products, so it was vital that the structure complemented the content. Effective navigation is...

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Source Raise Money In Race For Life

Source will be taking part in the Shrewsbury Race For Life on 1st July 2018 and raising money for Cancer Research UK. The women's-only event has been running since 1994, where ladies across the country are sponsored to walk, jog or run the 5-kilometre course. This years event will be taking place at The Quarry, Shrewsbury, with all proceeds raised...

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23rd January '18

charity Online Game shrewsbury

Charity Online Game Back By Popular Demand

Throughout December, a leading design agency in Shropshire has been raising money for Severn Hospice with an imaginative charity game. Source of Shrewsbury revamped their much loved Charity Pairs Game for Christmas 2017, giving players the chance to win a daily prize donated by their clients. During the countdown to Christmas Source also committed to making a cash donation to...

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14th August '17

charity shrewsbury source

The Coracle World Championships?! Whatever Floats Your Boat

Yes, that’s right. Just three months after the last event, Source are at it again; banding together and raising money for another worthy cause. This time, the event takes place on the banks of – or should we say “in” (probably!) – the River Severn. Once again, we’re delighted to be taking part in the Macmillan Coracle World Championships. What...

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A fresh fishy tale from Shrewsbury!

A leading county fishmonger who this year celebrates 100 years in business has embraced the latest computer technology to modernise its operation. Barkworths Seafood, based in the Market Hall at Bellstone, in Shrewsbury, has joined forces with local premier marketing and design agency Source to create an online fish and seafood supply and information service. Looking To The Future With...

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3rd January '14

christmas shrewsbury video

Video Advent calendar for Shrewsbury…

A unique idea for a video Advent calendar created by two Shrewsbury firms is proving to be a great success, with slots on all 24 days being snapped up straight away. Shrewsbury marketing agency Source has teamed up with creative filmmaker Aaron Child of Pontesbury and his Painted Life Production Company, to help promote independent shops in the town. Aaron...

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20th August '13

charity event shrewsbury website

Oxjam branding ‘rocks’ thanks to donation by local creative agency

A leading Shropshire creative agency has stepped in to help the county’s newest music festival. Shrewsbury-based Source Design has joined forces with Oxjam to create and produce the website and other promotional material for the event. Kathryn Johnson, part of a team of volunteer organisers for Oxjam, which will feature around 40 live bands performing in Shrewsbury, said that she...

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