The Lowdown

There Is A New Social Media In Town, But What Is Vero?

The latest social media trend isn’t new at all. In fact, it has been around for three years. So what has changed? And why is there a sudden increase of (mainly) Instagram users logging in to Vero?

Social Media Without Adverts & Algorithms

According to their website, “Vero is a relationship-first social network, focused on providing users with a unique platform to share content and interact with others, by mirroring real-world relationships in an online setting.” Sound familiar? Well, yes.

The basics of Vero are the same on Facebook and Instagram. You create a profile, connect with friends, share and engage with content and like/follow your favourite things. But, Vero is making some big claims that could be the reason for the sudden increase in users.

Mo Money Mo Problems

The first big difference is no adverts. Vero claims that it will not mine your personal data to create targeted adverts. Again, in their words, “Unlike most of our competitors, Vero’s business model isn’t based on serving advertisements. ”

This is a big deal. Individual users get frustrated with Instagram’s ‘sponsored’ posts. And Facebook’s constant snooping on our online activity has always been unsettling. But if there aren’t any adverts, how is Vero going to make money?

In time, they have said that they will charge users for access. Yep, you will have to pay a fee to have an account with them. Whilst Vero has been open about this from the start, it does make you wonder whether the buzz will continue once they ask for your bank details. Also, it feels a bit like a members only club, which could turn people off. Especially businesses.

Instead of adverts across the platform, it is likely that users will see sponsored content. This will be based on the things you do on the app, but they might be more relevant than paid adverts. I guess time will tell.

Chronological Disorder

Another big factor in Vero’s appeal is their commitment to keeping order. Instagram made a bold decision to base your timeline on a new algorithm. Over time, this change has seen a backlash from users.

Influencers and artists on Instagram claim that the new timeline structure has limited their reach. It almost feels like Instagram wants users to spend money in order to reach more people…

Vero has confirmed that it will keep things structured by not introducing any algorithms. They have said, “We don’t curate it [The Feed], manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it’s been shared with you.” Again, another big thumbs up for some people.

Is Vero Really The New Facebook?

Social media has a huge impact on our everyday lives. We can’t imagine a world without it, and we rely on it far more than we would ever admit. But the channels we currently use have been adapted and optimised over the last decade. We are happy with the way they work, and for the most part, many of us still love using Facebook and Instagram.

It’s great to see a new(ish) app making waves in the market, but I refuse to believe that user habits will change. It’s not the first time we’ve seen this happen. And if you think Facebook will sit by and let Vero replace them, then you are very much mistaken.

There might be a few loyal Vero users in time. A younger audience might adopt the platform, but for now, it looks like another flash in the pan. And that is the truth.

If you are looking for a helping hand when it comes to social media, feel free to get in touch with our digital marketing experts today.

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23rd January '18

charity Online Game shrewsbury

Charity Online Game Back By Popular Demand

Throughout December, a leading design agency in Shropshire has been raising money for Severn Hospice with an imaginative charity game.

Source of Shrewsbury revamped their much loved Charity Pairs Game for Christmas 2017, giving players the chance to win a daily prize donated by their clients. During the countdown to Christmas Source also committed to making a cash donation to Severn Hospice. The money was raised on behalf of every person who played the online game.

Raising Money For A Good Cause

Source is pleased to announce that they raised a total of £891 for the charity. “We are delighted to be able to make this donation. It is fantastic to support another great Shropshire charity”, said managing director Sally Tringham. “We had great fun creating the Christmas Charity Pairs Game. It is always exciting to see how many people enjoy playing it”.

She went on to say, “I would like to personally thank all of our lovely clients who donated a prize to the competition”. The list of prizes included an overnight stay at Darwin’s Townhouse and a supply of tasty snacks from Tyrrells crisps. Plus, a £100 Wilstone gift voucher, a drummer model from Timberkits and a two month subscription to B.Fresh juice, plus many more.

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14th August '17

charity shrewsbury source

The Coracle World Championships?! Whatever Floats Your Boat

Yes, that’s right. Just three months after the last event, Source are at it again; banding together and raising money for another worthy cause. This time, the event takes place on the banks of – or should we say “in” (probably!) – the River Severn. Once again, we’re delighted to be taking part in the Macmillan Coracle World Championships. What...

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A fresh fishy tale from Shrewsbury!

A leading county fishmonger who this year celebrates 100 years in business has embraced the latest computer technology to modernise its operation. Barkworths Seafood, based in the Market Hall at Bellstone, in Shrewsbury, has joined forces with local premier marketing and design agency Source to create an online fish and seafood supply and information service. Looking To The Future With...

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3rd January '14

christmas shrewsbury video

Video Advent calendar for Shrewsbury…

A unique idea for a video Advent calendar created by two Shrewsbury firms is proving to be a great success, with slots on all 24 days being snapped up straight away. Shrewsbury marketing agency Source has teamed up with creative filmmaker Aaron Child of Pontesbury and his Painted Life Production Company, to help promote independent shops in the town. Aaron...

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20th August '13

charity event shrewsbury website

Oxjam branding ‘rocks’ thanks to donation by local creative agency

A leading Shropshire creative agency has stepped in to help the county’s newest music festival. Shrewsbury-based Source Design has joined forces with Oxjam to create and produce the website and other promotional material for the event. Kathryn Johnson, part of a team of volunteer organisers for Oxjam, which will feature around 40 live bands performing in Shrewsbury, said that she...

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22nd January '13

digital hotel shrewsbury signage

The Prince Rupert is on TV!

The Prince Rupert Hotel, Shrewsbury - a gorgeous 12th century hotel situated in the centre of Shrewsbury - recently came to Source for a television display installation at the hotel's frontage. Source did the research and came up with a novel solution to the hotel's requirements. A miniature computer called a 'Raspberry Pi' was utilised to display a presentation of...

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8th July '09

shrewsbury website

On Yer Bike!

Shrewsbury is now officially a "cycling town" - one of a select few in the country. Their new website, www.cycleshrewsbury.co.uk, is the primary communications medium for Shropshire Council to share their plans and events with Cycle Shrewsbury members. Registration is free and members receive a membership pack with discounts at most cycle shops in Shrewsbury. The website features a full...

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4th March '09

shrewsbury source

Source to develop new Cycle Shrewsbury website

Shropshire County Council has recently appointed local design agency Source to create a new, dynamic and interactive website to promote Shrewsbury as a cycle town. Shropshire County Council has been awarded £1.8 million to invest in Shrewsbury over the next three years to promote Shrewsbury as a cycling destination and increase bicycle usage in the town across all demographics. Shropshire...

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