The Lowdown

Marketing in the era of Pokémon Go

By now, you’ve likely been exposed to Pokémon Go in one form or another – whether you’ve seen gaggles of kids (or adults) gathered around trying to catch a Pikachu, or if you yourself have felt the call to catch ’em all!

For the uninitiated, the game allows you to walk around in your local area, be that a city or somewhere more rural, and use your smartphone to find and catch Pokémon which can later be battled with others. The game is already a phenomenal success, with an estimated 10 million players worldwide, and as of writing it has yet to be released in the franchise’s home country of Japan.

Augmented Reality Marketing

Why now? Pokémon games have been around for over 20 years. The answer is simple – the technology. Smartphones now have all the magic ingredients needed to make such a game possible; accurate low-power GPS hardware, excellent cameras, and powerful graphics.

The implications for such technology go far beyond video games. Augmented Reality (AR) has existed for a long time, but is only now becoming a mainstream method to market brands. Pokémon Go remains a good example. Imagine you run a restaurant, that wishes to publicise a lunchtime deal. How best to target potential punters? The ideal customer is:

  1. In the local area.
  2. Has some time to spend on a leisurely lunch.
  3. Will ideally bring others in to the restaurant too.

The solution: utilise your presence in the in-game map to draw those engaged in the game to you – because the game is based on the real world. Many businesses are already finding out the benefits of leveraging AR as selling points. Here are a selection of articles highlighting those that are benefiting:

The marketing opportunities also extend to the game world itself.  In the near future, Pokémon Go will feature sponsored locations for retailers, which means that people playing the game will be able to see and interact with your venue from within the game world – an obvious advantage to any business looking to market to particular demographics.

If you have marketing needs, come and talk to our dedicated and enthusiastic team – we promise we’ll stop training our Pokémon during the meeting.

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11th December '15

brand marketing packaging website

Dragons, Harrods and Hamleys at Source…

Shrewsbury-based agency Source, which specialises in creative and digital marketing, has completed the first phase of a major packaging and online overhaul for a mid-Wales company that will see its products displayed in Harrods and Hamleys stores in London next year.

Timberkits, based at Llanbrynmair in Powys, recently secured funding for expansion after appearing on television’s Dragons’ Den programme, where fashion tycoon Touker Suleyman invested £40,000 for a 30% stake in the business.

Founded in 1998, Timberkits produces wooden models sold in kit form and has increased its product line-up to face an expanding world export market.

Sarah Reast, managing director of Timberkits, said: “The brief was to streamline and broaden the appeal of our packaging design and to produce an easy to navigate website which clearly displayed our products yet adhered strictly to our ethos as an approachable family company.

“One of the many things that impressed us about Source was that in addition to their 360 degree business approach and willingness to get involved beyond normal service levels, they ensured that we have total control of our website through their own comprehensive Content Management System which is incredibly easy to use and gives us the ability to make changes as and when we require.”

Source MD Sally Tringham added: “The team here at Source have been delighted to work with such a prestigious company as Timberkits. They are a really creative and forward-thinking client and we have developed a highly successful working partnership with them.”

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14th April '15

marketing opinion source

Moving Pictures (or: how to viral)

If a picture’s worth a thousand words, think of the value of just a few seconds of video. Source have examined the phenomenon carefully, and we’re here to break down how video can work as a powerful tool for your marketing needs. The advent of viral marketing In the past few years, the Internet has seen the advent of faster...

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14th July '14

brand marketing website

Hopkins Longworth get the Full Solution

Executive Search and Senior Recruitment specialists Hopkins Longworth chose Source to deliver their full solution; brand, stationery, internal documents and website. With their professional image in our hands, we made sure that we understood every facet of their business and services before undertaking any work. We worked closely with Hopkins Longworth to produce branding that reflected their professional attitude and...

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A fresh fishy tale from Shrewsbury!

A leading county fishmonger who this year celebrates 100 years in business has embraced the latest computer technology to modernise its operation. Barkworths Seafood, based in the Market Hall at Bellstone, in Shrewsbury, has joined forces with local premier marketing and design agency Source to create an online fish and seafood supply and information service. Looking To The Future With...

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24th March '11

brand marketing website

We shoot… we score!

Stadium Sculpture, artisan crafters of cast bronze and silver sculptures of sports stadia, came to Source for an upmarket, exclusive and professional brand. Source followed this through an entire range of digital and marketing material, all adhering to Stadium Sculpture's modern yet timeless identity. Both capitalised on the elegance and glamour inherent to Stadium Sculpture's product, by utilising beautifully simplistic,...

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Wootton George website launched

Source is proud to announce the new Wootton George website has been launched. As part of their wider rebrand, Source has been employed to implement the new corporate identity across all marketing collateral, including exhibitions, stationery and literature. As fundraising consultants Wootton George felt a professional, clean, online presence would convey relevant information to future prospects and ongoing clients alike....

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