The Lowdown

The Future Of Mobile Optimisation

Mobile optimisation is not limited to having a responsive website. There is more to it than that. With the number of mobile searches far exceeding desktop, it’s was only a matter of time before Google stepped in.

Google’s Shift To Mobile-First Indexing

SEO is a crucial part of a marketing strategy. It has always been that having a website that is mobile friendly is very important.

As customer behaviour has changed, so has the way the search engine will index your website. In the past, Google would look at the aspects of your desktop site and then rank you based on relevance to a user’s search term. Now, they will instead be indexing your site, mobile-first.

Why Is Mobile-First Indexing Important?

It is important for a couple of reasons. Firstly, if you don’t have a responsive website, you should look at getting one sorted as soon as possible to avoid any major disruption.

Secondly, if you do have a responsive website, there are a few other key areas you need to consider. Mobile-first indexing comes with its own set of SEO rules that you should ideally start to adhere to.

3 Things You Can Do To Improve Your Mobile Optimisation

1. Speed is a big factor when optimising your mobile site.

Take a look at your websites overall speed. This will give you an idea of which areas you should focus on. Usually, it will be the images on your pages that cause the biggest problem. It will be important for you to look at compressing them. However, they still need to work well on a desktop, so don’t overdo it with the resizing.

2. You should consider optimising the content you publish on your website. As attention spans are shorter on mobile devices, consider the micro-moments on your website and how you aim to engage users.

If you know that certain areas of your site see more mobile traffic than others, think about the structure of your content. Heat Mapping could help with this. Something that we consider to be a necessity when designing a website and refining the customer journey.

Ultimately, try to ensure that you are delivering the best mobile experience possible. Any streamlining will be positive, both on Google, and for your customers.

3. Make sure you analyse the mobile data alongside your other metrics. This will help you to paint a picture of how users interact with your site. For example, you’ll be able to see variations in keyword data to assess whether you need to amend your targeted keywords for mobile users.

You may even want to start considering how important voice search is to your business. This is becoming important as we continue to see the rise of smart speakers and voice assistants. Many of which are linked to our mobile devices.

If you are considering a new website and ongoing mobile optimisation, contact our team of web developers and designers who will be happy to assist you with your project!

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Social Media Tips & Tricks: Facebook

Someone somewhere will have told you that your business must use social media in your marketing strategy. It might have even been us.

Facebook, Twitter, Instagram and many others have changed the modern world. We are now raising the next generation who haven’t known a time where social media didn’t exist. It has become interwoven into society and is an unbelievably powerful tool.

From a business point of view, social media is something you can no longer ignore. If your customers are using it, then you probably should too. But, with so many channels available it can be difficult to optimise your output.

Fear not! Our digital marketing experts have put together a few helpful tips for some of the main channels. So let’s get started with the biggest of them all, Facebook.

Understanding What Facebook Does

You’ve probably got a personal Facebook account. If so, think about how you use it. Do you follow any brands? Do you share content and, more importantly, engage with any businesses? Have you ever reviewed a local restaurant? Do you send products you like to any of your friends? Do you upload photos of the places you visit? If you answer yes to any of these questions, then that is your answer to, “Why should my business use Facebook?”

It’s easy to get your business on Facebook. Whilst signed in, go to the top right and click the drop-down menu. Click ‘Create Page’ and follow the basic setup options. Top tip: Make sure you use an appropriate name so that it is really easy for people to find you.

Once you have created your page, you should think about uploading a profile image and header. Here’s a helpful size guide to get you started?

These images should reflect your brand and be high quality. Also, try not to use too much text on them. Top tip: Too much text will turn people off. If you are trying to squeeze text into a small square profile picture, it isn’t going to look good.

If you want to stand out from the competition, instead of using a header image, you could consider a short video, like this one.

Tell People About Your Business

Make sure that you fill in all of the details ‘About’ your business on your Facebook page. Include your opening hours, contact details, and your address. Users will love these little features if they are able to find them quickly and easily. Top tip: Anyone on Facebook can leave you a review. So try to encourage people to do so. This will help you to show off how great you are, as well as building trust with users who haven’t used you before.

Sharing Content Via Facebook

Once all of your information has been populated, start to think about what content you will share. Ultimately you want to be able to drive traffic to your website via Facebook.

If you’ve written a great blog post about the benefits of your product, share a link to it. Make sure you give users a reason to engage. Whatever you do, not publish the entire article on Facebook. This will away from your website. Plus, this won’t give you any SEO benefit. If you need a few tips when it comes to writing a blog post, see our ‘How To’ guide.

How Often Should You Be Posting Updates?

Continue to post content on Facebook every few days. Showing that you regularly updating your page means that you are active. If someone makes a comment, reply. Show them, and anyone else who visits your page, that you care.

Top tip: If a user posts a negative comment, do not ignore it. Reply and discuss options to talk about the matter privately. The last thing you want to do is get into an argument with a customer in view of everyone.

Your Facebook page is up and running, so what happens now?

Firstly, make sure you link your website to your Facebook page and your Facebook page to your website. This will allow users to navigate between the two with ease. Make sure you continue to post relevant content, and where possible, link it back to your website.

Use Facebook as the channel that directs users to the awesome things that you do as a business. It is a good opportunity to reach your audience directly. You also have the option to chat with them, share photos and update them on the latest news in your industry.

Once you feel confident enough with the platform, you could start to advert on Facebook. This will allow you to gain access to the vast amounts of customer data. You’ll be able to produce highly targeted campaigns which can be evaluated on a daily basis.

Thinking about social media advertising? Speak to our digital marketing experts today and discover the true potential of this powerful tool.

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GDPR & The Future Of Data Protection

After years of preparation and debate, the European Union passed the General Data Protection Regulation (GDPR) in April 2016. Despite the UK's decision to leave the EU, GDPR is one of the many regulations that we will continue to enforce. As of the 25th May 2018, new data handling rules will apply. What Is GDPR? In a nutshell, GDPR is...

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