The Lowdown

Right Home Right Place Launches With A New Website & Branding

Right Home Right Place is a local authority business in Shropshire that helps provide support to people who are looking for affordable housing, community housing and general house buying advice. RHRP approached Source with the need for a brand, website and ongoing digital marketing.

Designing A Website & Brand That Works For You

Over the course of the project, Source worked closely with RHRP to develop and deliver a brand identity that would resonate with their target audience. This bespoke brand has subsequently rolled out across the new website and all marketing collateral.

“After being recommended to Source, I met with the team to discuss our branding and web needs”, explained Tim from RHRP. “We had a very tight timescale, however Source provided creativity, professionalism and a can do attitude throughout, delivering the project ahead of schedule, on budget and beyond expectation.”

Bespoke Website Design Using WordPress

Our web developers in Shrewsbury built the site using WordPress, ensuring that the team at RHRP can easily update and add content via the user friendly CMS. The new website is fully optimised for mobile, an essential part of website design in 2018, as well as being up to date with all of the latest security features.

Tim went on to say, “we are delighted to be working with Source ongoing, rolling out a multi-channel marketing campaign, optimising the benefit of working with a full service agency.”

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Social Media Tips & Tricks: Instagram

You might have heard that Instagram is quickly becoming one of the most successful social media channels. But as a business, do you really need another online profile? Especially one that is, “just pictures of stuff”? Our digital marketing team are here to give their verdict…

What Is Instagram

Instagram is a social media platform that can be used to reflect the visual side of your brand. It is an easy, user-friendly channel with pictures and videos at the heart of its offering. It can a great way to draw attention to the services and products you offer. It essentially uses visual representations to convey descriptions.

You can also showcase your day-to-day activity or projects that you are working on. It can help to share a personal connection with customers and put a face to your brand.

Instagram Stories is a (fairly) new feature on the app. In a nutshell, you can create a ‘story’ which will disappear after 24 hours. But what’s the point in that, we hear you ask?

Well, this sort of digital marketing can create a sense of FOMO (Fear Of Missing Out). In this golden age of social media, Generation Z is obsessed with not missing out. Whether it’s a new product launch, interview with a celebrity, or the announcement of a sale. This is a great way of connecting with your audience and keeping them interested in what is happening.

If you are able to successfully harness the power of Instagram, you can create a truly compelling picture of your business. Add to that the opportunity to create targeted, paid adverts, and suddenly you can reach out directly to your audience in an effective and measurable way.

Sharing posts on Instagram…

Sharing an Instagram post is easy. It only requires a couple of clicks. Here is a simple guide to achieving the perfect post:

  • Download the app and create an account (if you haven’t already).
  • Choose/take a photo that you want to post. Top Tip: Make sure it is a good quality image. No one wants to see a blurry picture.
  • If required, add a filter and edit the post. Although you may wish to do this beforehand using Photoshop or another third party app.
  • Come up with a caption relating to your post. Try not to be too wordy.
  • Make sure you add some popular hashtags. This will allow for easy searching and will help define the topic of your post.
  • Tag your location so that people can see where you are.
  • Now share your creation for the world to see.

Social Media Is More Than Nice Pictures

You should aim to update your Instagram account a couple times a week. Uploading often provides customers with regular content relevant to their interests. Top Tip: Make sure you figure out when your posts get the most engagement. Is it early in the morning, lunchtime or in the evening?

Remember, photos make it easy for people to understand what you have to offer at a quick glance. Make sure it is eye catching and something your target audience will love.

Why is Instagram effective?

Like all social media channels, Instagram provides an easy way to stay connected with your customers. But it can also be used for research. Top Tip: Want to see what your competitors are doing? You’ll likely find them sharing updates and, more importantly, giving you an insight to any missed opportunities within your industry.

Anyone has access to Instagram and there are options to ‘like’, ‘comment’ and ‘share’ posts. By analysing the engagement you receive you can narrow down your target market and highlight key factors which they are interested in.

Maintaining your Instagram…

So, your Instagram page is up and running, now what? Maintaining the appearance of your Instagram page is essential. It is a reflection of your business and can instantly create a good or bad impression. Top Tip: If you use the same filter on each post you will be able to create a consistent feel to your account. You could even consider experimenting with the layout if you are feeling creative.

Need Help With Your Social Media Strategy

We understand that creating an effective social media strategy is vital to the success of your online activity. If you need support producing content or creating targeted online adverts to suit your demographic, speak to our digital marketing team today on 01743 366336.

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Healthy Holidays & Digital Ads

There are so many options available when it comes to digital ads. It is now more important than ever that your products and services stand out from the competition, whether that be online or in the real world. With a wealth of digital expertise and a dedicated in-house creative team, Source was recently commissioned to create two different digital display...

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Social Media Tips & Tricks: Facebook

Someone somewhere will have told you that your business must use social media in your marketing strategy. It might have even been us. Facebook, Twitter, Instagram and many others have changed the modern world. We are now raising the next generation who haven't known a time where social media didn't exist. It has become interwoven into society and is an...

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GDPR & The Future Of Data Protection

After years of preparation and debate, the European Union passed the General Data Protection Regulation (GDPR) in April 2016. Despite the UK's decision to leave the EU, GDPR is one of the many regulations that we will continue to enforce. As of the 25th May 2018, new data handling rules will apply. What Is GDPR? In a nutshell, GDPR is...

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