The Lowdown

Healthy Holidays & Digital Ads

There are so many options available when it comes to digital ads. It is now more important than ever that your products and services stand out from the competition, whether that be online or in the real world.

With a wealth of digital expertise and a dedicated in-house creative team, Source was recently commissioned to create two different digital display adverts for B.fresh.

The first is in the form of an animated advert that is currently being displayed at WHSmith stores across Heathrow Airport. Sitting alongside additional POS materials, the animation brings their super smoothie products to life, highlighting the benefits of healthy travel for the busy jet-setting public, during the holiday period.

The second advert is a suite of online banner adverts for the homepage of the well-respected Balance.media website. The project required a striking visual that showcased the healthy juice, encouraging customers to sign up for the B.fresh subscription service.

If you have an exciting digital project that requires the skills of an expert creative team, contact us today and we will be happy to help.

 

 

 

 

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4th March '16

design opinion

“Great Design!”

The phrase “great design” is something that gets thrown around a lot; both by our clients and in our office!

It’s often used to say we like something. As in, “Great design, I love it!” Other times we’re being more nebulous, and talk about great design as some sort of holy grail, almost unattainable for its mysterious meaning.

Making the mundane magical!

In truth, great design means all of this, and more. When Source undertakes to design anything, whether it’s beautiful packaging, an effective website, or a compelling brochure, design is that element that ensures the product meets the needs of the client.

Great design makes packaging stand out on a shelf!

Great design converts an otherwise standard website into an intelligent, rich experience, reaching more customers and making more sales!

Great design turns a normal brochure into a page turner!

But how do we do it…?

Like the famous Pirate’s Code, there are no rules – they’re more like guidelines. Every element of a design is carefully considered for its impact on the viewer. Size, shape, colour, weight, spacing, kerning, leading, margin… and that’s just the text! Throw images into the mix, be they photographic or illustrative, and the possibilities for presentation are endless.

One key tenant to delivering a message using design is clarity. This means more than keeping text and imagery on the subject; great design uses tricks and shortcuts to leverage the average viewer’s perceptions and expectations, and creates a stronger impression without blending into the crowd.

Another timeless technique to creating memorability and impact in a design is contrast. Whilst this has the obvious meaning of ensuring text and imagery are easily distinguished and absorbed by the viewer, there is a secondary meaning. Contrast means making things stand out from others; giving your product or service the edge, whatever it takes.

Great design is real

Ultimately, great design, as with any beauty, lies in the eye of the beholder. There’s no one way to achieve any one design goal. But anyone will agree, beauty isn’t some myth; great design is real, and it’s important.

Follow the links on the imagery at the bottom of this article to see a few of our own great design examples from our portfolio.

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15th June '14

design source

Working with your friendly neighbourhood designer…

Whilst we at source aim to take all of the legwork out of developing your website or marketing materials, we will often require information from you to make it all happen. Some images, some text, maybe a video or a database of contacts or other information. Fear not! Supplying this information to us is as easy as pie. Our web...

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24th January '14

brochure design

Brochures and catalogues, fabulous and fast!

The latest biannual catalogue produced for Golunski Leather goods (a 62 page product guide for stock purchasing) was turned around by Source in less than a week. It’s never too late to get your catalogue produced professionally! Contact Source today at info@source-design.co.uk or on 01743 366336 to discuss your specific needs and timeframe. Producing a catalogue or brochure of your...

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17th January '12

brand design website

Moving for all the Right Reasons

Shropshire estate agents, auctioneers and valuers Davies White & Perry recently underwent a complete rebrand including a brand new fully functional property finding website integrated with RightMove. The updated brand has also been rolled out across the company stationery, sale boards and signage bringing it right up-to-date and beyond in a very competitive market. Davies White & Perry have been...

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13th August '11

design print

Franche School Newsletter Stops the Press!

Franche Community Primary School in Kidderminster, Worcestershire decided to take their school newsletter to a new level this year. Source Design were called in to appraise and reinvigorate the existing school newsletter, and we obliged with a fun and professional page design with an amazingly fast turnaround! The call came in on Thursday; the completed newsletter was supplied by the...

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5th August '11

brand design

Lettuce pray!

Another great brand was recently taken from conception to fruition for PDM Produce, Shropshire growers of baby leaf salads. Source took PDM's objectives on board and came up with the Little Leaf Co brand, a fresh and fun take on a traditional salad bag offering. Eye-catching colour, engaging design and an approachable tone of voice give the product personality and...

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30th March '11

design

Puzzle This One Out!

Local metagrobologist (we'll forgive you if you didn't know that means 'puzzle-studier') Simon Nightingale came to Source with a sketched puzzle design that needed a bit of polish. Never ones to shy away from a challenge or a new field of design, Source worked with Simon to create two highly detailed, beautiful puzzle diagrams. One of these diagrams was for...

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10th June '09

animation design website

RE:think your approach to energy

Businesses throughout the Rural Regeneration Zone region are being encouraged to RE:think their approach to energy. Marches Energy Agency submitted their brief to five marketing agencies as part of its work under the Government Renewable Energy Directive. Source won the contract to develop the name, brand, marketing material and a bespoke animated and interactive website. The scheme is funded by...

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