Someone somewhere will have told you that your business must use social media in your marketing strategy. It might have even been us.
Facebook, Twitter, Instagram and many others have changed the modern world. We are now raising the next generation who haven’t known a time where social media didn’t exist. It has become interwoven into society and is an unbelievably powerful tool.
From a business point of view, social media is something you can no longer ignore. If your customers are using it, then you probably should too. But, with so many channels available it can be difficult to optimise your output.
Fear not! Our digital marketing experts have put together a few helpful tips for some of the main channels. So let’s get started with the biggest of them all; Facebook.
Understanding What Facebook Does
You’ve probably got a personal Facebook account. If so, think about how you use it. Do you follow any brands? Do you share content and, more importantly, engage with any businesses? Have you ever reviewed a local restaurant? Do you send products you like to any of your friends? Do you upload photos of the places you visit? If you answer yes to any of these questions, then that is your answer to, “Why should my business use Facebook?”
It’s easy to get your business on Facebook. Whilst signed in, go to the top right and click the drop-down menu. Click ‘Create Page’ and follow the basic setup options. Top tip: Make sure you use an appropriate name so that it is really easy for people to find you.
Once you have created your page, you should think about uploading a profile image and header. Here’s a helpful size guide to get you started.
These images should reflect your brand and be high quality. Also, try not to use too much text on them. Top tip: Too much text will turn people off. If you are trying to squeeze text into a small square profile picture, it isn’t going to look good.
If you want to stand out from the competition, instead of using a header image, you could consider a short video.
Tell People About Your Business
Make sure that you fill in all of the details ‘About’ your business on your Facebook page. Include your opening hours, contact details and your address. Users will love these little features if they are able to find them quickly and easily. Top tip: Anyone on Facebook can leave you a review. So try to encourage people to do so. This will help you to show off how great you are, as well as build trust with users who haven’t used you before.
Sharing Content Via Facebook
Once all of your information has been populated, start to think about what content you will share. Ultimately you want to be able to drive traffic to your website via Facebook.
If you’ve written a great blog post about the benefits of your product, share a link to it. Make sure you give users a reason to engage. Whatever you do, do not publish the entire article on Facebook. This will keep people away from your website. Plus, this won’t give you any SEO benefit. If you need a few tips when it comes to writing a blog post, see our ‘How To’ guide.
How Often Should You Be Posting Updates?
Continue to post content on Facebook every few days. Showing that you regularly updating your page means that you are active. If someone makes a comment, reply. Show them, and anyone else who visits your page, that you care.
Top tip: If a user posts a negative comment, do not ignore it. Reply and discuss options to talk about the matter privately. The last thing you want to do is get into an argument with a customer in view of everyone.
Your Facebook page is up and running, so what happens now?
Firstly, make sure you link your website to your Facebook page and your Facebook page to your website. This will allow users to navigate between the two with ease. Make sure you continue to post relevant content and, where possible, link it back to your website.
Use Facebook as the channel that directs users to the awesome things that you do as a business. It is a good opportunity to reach your audience directly. You also have the option to chat with them, share photos and update them on the latest news in your industry.
Once you feel confident enough with the platform, you could start to advertise on Facebook. This will allow you to gain access to the vast amounts of customer data. You’ll be able to produce highly targeted campaigns which can be evaluated on a daily basis.
Thinking about social media advertising? Speak to our digital marketing experts today and discover the true potential of this powerful tool.