A Shropshire brewery has rebranded its range of craft beers as part of a company expansion plan to drive sales into London and Europe.
Formerly known as The Longden Brewing Company, proprietors Tim Wakeley and Oliver Waring have renamed the company The Shropshire Brewer and launched a new brand identity.
Thanks to the creative solutions delivered by Shrewsbury-based design agency, Source the brewery achieved a refreshing new look to consolidate its range of beers under one overarching brand. As part of the roll out, new labels were developed for the bottled beers and pump clips for ales such as Sawn Off, Golden Arrow, Spire Dancer and Rope Slider.
Tim Wakeley from The Shropshire Brewer, explained: “Since we established the brewery just two years ago, the face of the industry has continued to evolve with more and more independent brewers entering the market. The need to achieve clear stand out at the pumps and on shelf is critical for us to succeed.
“Working with Source we have unified our range of beers that are named after Shropshire legends. We like to think of each ale as making a celebration of our county’s wonderfully rich heritage.”
Tim added: “The change of company name combined with Source’s creativity has given us the much needed platform to reach new markets with a strong point of difference.”
Sally Tringham, managing director at Source said: “Our brief was to create a distinct and stylish brand identity that would enable the brewery to penetrate home markets as well as break into European export sales.
“By capitalising on the location of the brewery, a company name change was implemented to leverage national and export sales of the hand crafted beers, from roots in Shropshire.”
Sally added: “The new identity achieves stand out as a credible, contemporary brand, in turn creating a simple yet strong brand image that can be rolled out, and in doing so tells a story.”