Local SEO starts here: why you should be using Google My Business

16.11.17  |  Digital marketing, Google My Business & SEO

The rules of search engine optimisation are continuing to evolve. So it is important that you are ahead of the game. With thousands of search terms typed into Google every minute, it can be difficult to stand out.

From metadata and descriptions to keywords and Google Ads, there is a lot to focus on when it comes to digital marketing. That is where expert advice may be required. However, as a business, there are a few simple steps that you can take to help with your SEO.

In your local area, there are customers who need your services. Google recognises this demand and sees the value in trying to give the best results for any local enquires. This is where Google My Business comes in.

By setting up your Google My Business page you are giving customers the most up-to-date information. Whether it is a website link, food menu, or opening hours, Google will have the correct details. But moreover, they will be able to share this with the people searching for you.

Here are five great reasons why you should update your Google My Business page:

1. Your Customers Will Love It

One of the most popular features of Google My Business is displaying your opening hours. If you are a restaurant or a shop, then make sure you are telling people when you are available. This is a simple thing that will have a positive impact on how a customer views you. How else are they going to find this information? If your details aren’t displayed immediately after a search enquiry, it’s likely a customer will look for alternatives.

2. Insights Let You See What Is Going On

The Google My Business dashboard features some great analytics data. It will show you how many people are clicking through to your website, as well as how many people are using the ‘Request Directions’ feature. It shows you if you are being found through search terms or direct links, and even how many people are calling you. All of which is useful for seeing how your customers interact with you.

3. Customer Will Trust You

A key feature of Google My Business is the Reviews section. According to Search Engine Land, “88% of customers say they trust online reviews as much as personal recommendations”. The more positive reviews you gain, the more an audience will trust you. Just make sure they aren’t fake reviews.

4. Integrated Maps

Are people often asking you for directions? Google My Business might have the solution. More people are using their smartphone as a satnav. So having your business optimised on Google Maps will save time and energy. With the tap of a button, customers will have real-time directions, including live travel times.

5. It Is Free

Setting up a Google My Business page will cost you nothing. Whether you are a local restaurant on the high street or a global supplier of manufactured products, your Google My Business page will give you the chance to keep your audience up-to-date directly where people are searching for you.

If you would like to find out more information about how Source can help with SEO, contact our digital marketing experts today.