The Lowdown

1st May '08

redesign website

Elegant Makeover for Hagley Hall

Source is delighted to announce the completion of a brand development project for Hagley Hall, an imposing stately home built 250 years ago.

Owned by Lord Cobham, the hall is an exceptional example of eighteenth century architecture and landscape gardening. These days Hagley Hall is no longer used as a residential home, but a business and, for this reason, Source were asked to propose a complete brand overhaul to re-position Hagley Hall as the number one venue of choice for wedding parties and corporate functions.

It was clear to us that we needed to be sympathetic to the history of the building, whilst offering a contemporary touch to the treatment. In the end, we included the scallop shell – a symbol to be found in the Cobham crest – that underpins the history of the hall and provided us with a cornerstone from which we went on to design and build Hagley Hall’s fully optimised website, which we tried to keep as clean as possible; an elegant platform to portray images and copy without distraction.

We were also tasked with the creation of Hagley’s marketing collateral, including a presentation folder, segmented into ‘Weddings’, ‘Corporate’ and ‘General Information’. This approach means the client has greater control of their messaging, by being more specific and relevant to their different target audiences.