8th February '18
Great content is the key to any successful website. You need to be regularly updating your site with news, case studies, infographics, product reviews, videos, images, and much more. It can be a challenge, especially if you have very little time on your hands, but it will be worth it. So, let us begin.
Before you get started you need to come up with a plan. Think about the content you hope to create. What topics do you think will work well for your business and why should people take notice?
Try to find gaps in your industry that you can fill with great content. For example, a blog post about a new trend will appeal to your target audience, and you should have no problems writing about the subject. Try to make the content as engaging as possible to keep the user interested and wanting more.
Create a content calendar and stick to it. We would say post something substantial at least twice a month, but doing it more isn’t going to harm. This will give users a reason to visit your site on a regular basis, and search engines will love it (especially if you are using keywords in your copy).
Once you get into the swing of things, the content will start to flow naturally. If you get good at it, you can schedule your posts to make publishing easier. You could even start to ask others to produce content or maybe invite a guest blogger to say something.
It is important that you remember, quality over quantity. It is much better to post one awesome blog a month, instead of daily updates lacking in substance.
Good headings throughout your post will make it easy to see what your post is about. By optimising headings with H1, H2 and H3 you will let search engines identify the subject of your post without having to look too hard. This is great SEO practice and should quickly become a habit. Headings will also help a user to note the areas of a blog post that are most appealing to them.
Whilst metadata won’t affect your ranking, a good meta description might improve your click through rate. You can find lots of great information about metadata on Moz, as well as everything else SEO related. Be creative when writing these snippets, but most importantly, try to stand out from your competition. Recent Google updates mean that you can now use 300 characters for meta descriptions, so there are no excuses to write something interesting.
Linking with other websites continues to be an important part of SEO. But, you need to ensure that you are linking to your own site as well. Don’t overdo it, but a few good links embedded in your content can direct users to other great areas of your site. For example, you have uploaded an awesome video in which you discuss how great your products are, make sure you link through to those products. You do not want to miss that opportunity.
By using an appropriate image or video you are much more likely to engage a user. If you really don’t have one to hand, then there are plenty of great sites with lots of free images to use, such as Unsplash. However, a unique photograph of your business will always be the best option if that is possible.
Once you have published your content, don’t keep it to yourself. Pop it on your social media channel or add it to your email newsletter. Encourage as many people as possible to read it. You might be solving a problem that they have. Or you might be educating them about the benefits of your product. Either way, you want users to engage with you and to amplify your message through shares and likes.
Whilst spelling and grammar won’t have an impact on your SEO, it could affect your credibility. Make sure you proofread your work before publishing. Ask others to look at it and make suggestions. You could also use a free online tool such as Grammarly, which is designed to improve your grammar and spelling.
If you follow these basic steps you will ensure that your content is optimised for your site. Good luck! Need help with SEO and content creation? Contact our digital marketing experts in Shrewsbury today.