Change one’s stripes

07.02.20  |  Marketing assets & Packaging

The Source team is excited to share the Tyrrells Popcorn re-launch. Now available in Sainsbury’s and Waitrose stores nationwide.

The project is the result of over a year’s planning and hard work with our friends down on Tyrrells Court Farm. The brief was to bring the product and styling in-line with the rest of the Tyrrells range, improving recognition, brand strength and consistency, whilst retaining their quirky personality.

The new range focuses on the UK’s three favourite popcorn flavours made with only the highest quality ingredients. Salted is mixed with a moreish dose of Dorset sea salt. Madagascan vanilla delivers a subtle, sweet option. And for those who want the best of both worlds, the tantalising taste of salted caramel is truly delicious.

The vibrant colours selected for the new packs are eye-catching and include imagery that has been chosen to represent light-hearted fun and a sense of sharing (but we won’t tell anyone if you keep a bag to yourself). The packs are finished with a nostalgic nod to popcorn’s past, featuring classic stripes with an opulent metallic finish, all tied together perfectly with the eccentric Britishness Tyrrells is notable for.

Treat yo’ self to a bag or two! Trust us, they are tasty as!

Oh, and whilst you are here, why not take a look at the other awesome work we’ve done for our clients?