Archive: May 2013

Scoring with Aruba

When our client, Peter Reynolds of Aruba Projects, told us he was sponsoring local football team AFC Telford Utd, we thought it would be a little advertising board in the corner of the East Terrace at the New Bucks Head.

So you can imagine our surprise when it turns out that the Aruba brand was to be adorned on the front of the official club shirt. Our Senior Designer and big football fan Nick Watts, was very excited; "It's not everyday that you you get a client who sponsors a football team in the Professional Leagues. So to see the brand that we have designed for Peter and the team at Aruba Projects, as the shirt sponsor is a special thing for me as a designer and obviously a football fan." Source were kindly given a shirt of their very own which Nick had no trouble in modelling for our website.

Aruba Projects are a refreshingly different Business Improvement Consultancy practice. Delivering real, measurable change using an 'Improvement Journey' methodology. See the work that we produced for Aruba here.

Conference Centre gets new image

Chamber member and leading marketing agency Source Design of Shrewsbury has just completed a 10th anniversary campaign for the county’s only purpose-built conference centre.

Shropshire Conference Centre, based in Copthorne, Shrewsbury, commissioned Source to undertake the project to be completed as part of its 10th anniversary celebrations this year.

To mark the decade in business, Source was asked to create a brand management strategy, including additions to their interactive website, to raise awareness of the conference centre and to increase its client base.

The centre is a not-for-profit organisation and offers cutting-edge teaching facilities, seminar rooms, and exhibition area.

Centre facilities manager Sandra Sturge said: “Having worked with Source for some time, we know that we can rely on them to come up with some great marketing ideas while remaining firmly within our budget.

“We are delighted with the campaign they created which has really helped to raise our profile and they are keeping us right up to date with the addition of the latest Google business photo technology on our website.”

Teresa Heath-Wareing, Source account manager, added: “When working with clients we try to understand their business and identify suitable target markets to achieve the best possible results for them.

“Using email marketing and telemarketing, we ensure that they are getting maximum exposure across all social media alongside strategic PR support aimed at local press and news websites.”

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