If you have a commercial website in the United Kingdom, you need to ensure that your website is accessible to disabled users.
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Accessibility
The Disability Discrimination Act (DDA) was updated in 2004 to specifically include websites that provide products and/or services. It is a breach of the DDA for any website matching this description to not provide adequate facilities for disabled users and to ensure they are not prevented from accessing the website and the information contained within.
Source realised the importance of providing an equal experience for disabled users long before the Act was updated and consequently all of our website developments are programmed with accessibility in mind. Websites are tested in a multitude of specialist software (such as text-only browsers and screen-reading software) to ensure that the website is accessible.
We use
the Worldwide Web Consortium's (W3C) Web Content
Accessibility Guidelines as our bible when creating an accessible
website. These guidelines offer three levels of conformance:
- Priority 1 (Single-A): A website must conform to this level for it to be compliant with the DDA.
- Priority 2 (Double-A): A website should conform to this level if possible.
- Priority 3 (Triple-A): A website may conform to this level if possible.
By using modern website construction techniques we strive to achieve Double-A conformance with the guidelines. In some cases we can achieve Triple-A conformance, the highest standard achievable.
Usability
The usability of a website is closely related to its accessibility. In almost all cases, the more accessible a website is the easier it will be for people to use, whether they are disabled or not.
Our web development team are strong believers in making websites as easy to use as possible. After all, if your customers and prospects are struggling to find what they are looking for (whether it's simply finding contact details, or placing an order in your online shop) they may give up in frustration, losing you potential business.
We perform a series of usability tests on websites that we produce. These consist of asking various people to carry out a series of tasks specific to the website in question. We do these tests with people who are computer literate and people who aren't, to ensure that all bases are covered.