A PR campaign is a great way of communicating directly with your audience. Whereas advertising is focused on price and quality a Source PR campaign can influence, inspire and motivate your target. We can convey your brand’s ethos and personality in a far more cost effective way than pure advertising and do it in such a way it generates its own momentum.
Put the Petal to the Metal
The Organic Flower Company makes a huge strategic decision by closing their outlets and moving to the web. Source has been with them every step. [more]
Elegant Makeover for Hagley Hall
Source is delighted to announce the completion of a brand development project for Hagley Hall, an imposing stately home built 250 years ago. [more]
As quick as a 'Flash' – a new recruit for Source
Kit Evans joins Source from Bradford University where he studied Computer Animation and Special Effects. [more]
Press Office
Press offices compete in a hectic and demanding world and it’s often expensive to develop your own press office in house. Source can act like your own in-house press office acting both reactively and proactively around your needs. These are the benefits
- Centralises company’s messages
- Prevents media interpretation
- Media reference point
- Stimulates thought and fact based questions
- Increases the chances of publishing your message
- First line of defence in a crisis
Reactive
- Fielding media enquiries
- Collates information
Proactive
- Media networking
- Event organising
- Press releases
- Scheduling
- Contact strategy
- Thought leadership pieces