A good marketing plan is the foundation of any activity; it involves clever thinking to create an impact on your customers.
A good marketing plan will focus on your target market and take your customers beyond awareness and preference and lead them to the next step - action! When marketing is done right, it should also be cost-effective.
From short term action plans to detailed marketing strategies, Source helps clients to develop effective customer communication, within their budget.
Re-branding, research, company and product launches are handled from start to finish, either in their entirety or on an advisory basis.
Communicate directly with your customers and encourage a higher response rate through effective message development, design, list selection and follow up.
With experience and contacts in all aspects of event organisation and venue management, Source can help your corporate event, positioning campaign, product launch or open day run smoothly.
Media research, customer research and competitor research; Source can help you understand your target market. Research services include questionnaire construction, design and analysis, postal and telephone surveys, personal interviews and focus groups.
Special offers, competitions, point of sale promotions and
incentives are devised to boost 'below-the-line activity, as a support
or alternative to advertising.