Another unique packaging solution, Potatoes-in-a-Box is a simple idea developed into a great design for Hopton Farm.
The packaging design for this new concept was fun and inspiring. The print process has to be cost effective so we used black on a standard brown box to add a natural look and feel.
Copywriting gave personality to the product and helped to convey all the key messages behind the box concept. Potatoes-in-a-Box is now available in ASDA stores across the Midlands.