Direct Mail is often a more focused approach in reaching your target audience, particularly if you have a specific product or service which can be directed to a certain group of buyers. It is more cost-effective as you know who you are are targeting, rather than placing an ad and hoping it is read. A creative mailer with a response mechanism or call for action can be very effective.

Point of Sale is also a great way to drum your message home to consumers, or get your brand recognised.