RE:think Energy

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RE:think Energy is a capital grant scheme available to SMEs in the Rurual Regeneration Zone (RRZ) areas of Shropshire, Herefordshire and Worcestershire for the installation of renewable energy technologies and supporting infrastructure.

Source was chosen to create a brand name for the scheme and come up with an identity which complemented the RRZ brand. This was done through colour rather than compromising the strong identity required for RE:think. Due to the complexity of some of the initiatives, a range of illustrations has also been commissioned in a bid to educate the target market in a fun, simple and clear way as possible.