Darwin’s Townhouse

With the redevelopment of a 20-bedroomed boutique B&B, the Ditella Group required a brand that resonated with the town of Shrewsbury.

The brief

We were commissioned to develop a quirky and historical brand for Darwin’s Townhouse – a unique B&B that was full of personality and captured Darwin’s legacy.

We delivered

To depict the Darwin theme, we used black and white illustrations to produce a stylised and relevant brand identity, whilst developing both character and charm. In addition, the new website served a dual purpose, using beautiful photography to elegantly showcase the rooms and venue whilst also providing seamless integration with the Eviivo-based booking system.

With sister venues including The Loopy Shrew and Darwin’s Kitchen, we wanted to house all venues under one group, therefore creating the Ditella Group as an over-arching brand. Using the same site structure – which builds on the Ditella brand – each venue maintains its own identity whilst encouraging people to easily explore the other locations via links.