A lively campaign, one that was literally brought to life by the use of characters - meet the Deakins from the Wrekin!
The family were used to introduce a new choice-based lettings scheme called Choose Your Home to its tenants. From the concept of the characters, the logo, POS, mailers and van livery, the Deakins have proven to be a hit with housing associations nationally and is successfully working within the Telford & Wrekin area.
