A marketing overhaul leading to a full branding solution and an elegant online presence.
This West Midlands stately home has worked with Source since 2008. We retained an element of the Hall's heritage "the Scallop", to create a romantic, timeless classic.
Clients > Hagley Hall
Services > Web & Digital > Website Portfolio > Hagley Hall
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Services > Brand Communications > Marketing Collateral > Hagley Hall
Hagley Hall came to Source requiring a marketing overhaul, from brochures advertising weddings and corporate hire to business cards and stationery.
Source were able to provide them with full branding solution, including an elegant online presence at www.hagleyhall.com.
Services > Bespoke Software > Hagley Hall Tableplanner
This Flash-based web app allows visitors to the Hagley Hall website to plan prospective events by intuitively adding tables and chairs to their floorplan.
The system supports place settings and names, multiple rooms, and saving and loading so the user may revisit their plan at a later time.
News > Elegant Makeover for Hagley Hall
Source is delighted to announce the completion of a brand development project for Hagley Hall,
an imposing stately home built 250 years ago.
It was clear to us that we needed to be sympathetic to the history of the building, whilst offering a contemporary touch to the treatment; in the end we included the scallop shell, a symbol to be found in the Cobham crest, that underpins the history of the hall and provided us with a cornerstone from which we went on to design and build Hagley Hall’s fully optimised website, which we tried to keep as clean as possible, an elegant platform to portray images and copy without distraction.
We were also tasked with the creation of Hagley’s marketing collateral, including a presentation folder, segmented into: weddings, corporate and general information. This approach means the client has greater control of their messaging, by being able to be more specific and relevant to their different target audiences.
Services > Web & Digital > E-mail Marketing > Hagley Hall
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News > Hagley Hall Undergoes Renovation...
You'd be forgiven for thinking the builders had been out to visit the Hall recently - but it's a website renovation we're talking about here. As the present Hagley Hall website nears its fourth birthday, we did an objective appraisal of the website and found several aspects were due an upgrade.
The inconvenient truth is that the web is constantly changing, always upgrading, never standing still. Features that were cutting edge only a few years ago become commonplace, or even redundant. Nowhere was this more evident than in the abundant use of Adobe Flash throughout the Hagley Hall website. Only a year ago, Flash was still in widespread use as a way to add rich interaction and attractive graphics to a website. Indeed, Flash still has it's place for more complex web applications beyond the abilities of HTML and JavaScript. However, the advent of HTML5 and more prevalent use of JavaScript means we can now replace some Flash elements, improving accessibility and reducing loading times.
Websites updated as frequently as Hagley Hall's are also subject to a different sort of problem; 'feature creep.' This perhaps rather sinister-sounding term is really a name for when unforeseen features are continually added to a website. Sometimes there is no planning for a new feature, be it a fresh page layout or a massive new feature like Hagley Hall's event table planner.
Both of these 'bedbugs' of the Internet eventually make it advisable to take a close look at how a website is built, and make upgrades both technical and structural. Reorganising content added slowly over the course of four years can have a great impact on how useable the website is.
If you have any questions about the topics in this article, or if you would like Source to take a look at your existing website's structure, optimisation and accessibility, contact us now for a no-obligation discussion.